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Why James Bond Would Drink Motor Oil Before Drinking Coke
The first time I saw the James Bond Coca-Cola ad, I didn’t think much about it. But now it turns my spit to bile.
It’s disgustingly ironic that the owners of the James Bond series would advertise Coke with a film about (spoiler alert) a greenwashing corporation stealing water from the third world. Because that perfectly describes Coca-Cola Inc.
For the past decade, Coke has invested heavily in bottled water. An increasingly health-conscious public, aware of the sickening effects of cola, drove down carbonated soft drink sales. Coke responded by bottling purified tap water and selling it under the name “Dasani.” Thanks to healthy sales of “healthy” drinks (which according to the New York Times are “still just sugar water”), Coca-Cola has enjoyed rising international sales.
Of course there have been setbacks. Coca-Cola recalled Dasani in the United Kingdom after they accidentally poisoned the bottled water with bromate, a possible carcinogen. At least it was only the Dasani that was tainted. In India, one of Coca-Cola’s fastest growing markets, problems ran deeper.
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