Groundhog prediction 2009
February 3rd, 2009 | by argentiumsterlingsilverexperiences |Interview: Mohamed Nanabhay, Head Of New Media, Al Jazeera: Winning Over The Skeptics Online
Its English TV channel is still only carried by three local cable networks in the US despite growing acceptance in other countries - but an ambitious online strategy, coupled with web innovations added during Israel’s bombardment of Gaza, is now helping Al Jazeera win over new audiences in America and around the world.
Denied conventional TV carriage, the Arab-centric news network has instead opted for what new media head Mohamed Nanabhay calls “distributed distribution” - syndicating online via YouTube, Real, Independent.co.uk, the LiveStation and Zattoo apps and a host of other outlets. These online video efforts, plus blow-by-blow reports posted to Twitter, produced a “huge spike in traffic” during Israel’s month-long offensive in the Palestinian territory, when Al Jazeera was one of the few networks with cameras in the region.
“It’s been quite a busy month … our team is quite small … everybody worked flat out during the war,” said 29-year-old Nanabhay, speaking from the broadcaster’s Doha, Qatar, headquarters, where a seven-strong online team focuses on web projects to spread Al Jazeera’s content as widely as possible. “Since the war started, the amount of live stream viewers has increased by over 500 percent.”
Along the way, this growing attention is convincing some cynics that Al Jazeera, despite post-9/11 criticisms for showing al Qaeda videos, is a credible news organization, Glasgow native Nanabhay says: “A lot of that was misperception from people who had never seen the channel, and was more political than anything else. Now we’ve been able to reach out to communities who may not have seen us previously. By and large, we’ve won over the skeptics“…
?Web substituting TV: Online has been “one of our main outreach areas to the US” says Nanabhay. YouTube, to which Al Jazeera pushes news clips and full-length shows in both English and Arabic, has been “extremely useful”, partly because it lets bloggers embed videos. Nanabhay’s YouTube channel saw 150 percent more traffic during the war, the majority from north America: “It’s allowed us to reach people we may not otherwise have reached, especially youth.” Other distribution platforms include apps for iPhone and Facebook, a recently revamped mobile website and breaking news via instant message - all part of Nanabhay’s Al Jazeera Labs, a tech innovation playground of the kind that many modern news networks are now adding.
?Gaza, Twitter and the Creative Commons: Earlier this month, Al Jazeera offered to give away its raw footage from the conflict via the relaxed copyright license - Nanabhay says the video was used by Italy’s RAI and Indonesian, Bosnian and other channels around the world after being downloaded from the website: “There’s been quite a bit of pickup, and that’ s just what we know about - we’ve seen a lot of people mash it up as well.”
Al Jazeera began using Twitter almost two years ago for breaking news alerts and, later, the US election, but “the important breakthrough” was the use of a dedicated ajgaza feed during Israel’s recent assault: “We were providing breaking news through the feed. Journalists were writing messages and sending them out, which is very different from just taking an RSS feed and sending it out through Twitter. We peaked at around 5,000 followers. There was tremendous growth as the war went on.” Nanabhay said news had evolved beyond newspapers’ 24-hour cycle and even conventional online reporting: “Now people expect a blow-by-blow story.”
?The rationale for online: “We’re funded by the emir of Qatar so we’re effectively a semi-state entity. It’s definitely given us some leeway to experiment online because we’re not under the same pressures to
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