Houseware, All about Convenience, Functionality and Styles October 18, 2007
Posted by wenbi in : Houseware , trackbackttnet.net - [2007/03/02]
The houseware market of 2006 indicated that consumers look for things that will allow for a cozier and fanciful life and tend to buy things that will create high quality and comfortable living and enable more personal touch. Accordingly, household decorations, plastic houseware, metal houseware are anticipated a fruitful harvest at the beginning of 2007. Since Houseware is situational consumer goods, individualized and exquisite commodities still somewhat dominate the market. There is also a lasting push toward smarter and more varieties of products in houseware sector. Generation Y, or Gen Yers, the group born after 1978 and before 1995 stages as the dominant consuming power. These consumers are more sensitive to price and features than loyal to brands.
Comfortable colors and multifunctionality are two major concerns in houseware market. According to the trend report from Ambiente, here come diversified juxtaposed styles, some blended in the living environment. Turquoise and all blue and green tones had been popular in 2006. And green in all variations will continue to be welcomed on the color side. The comeback of blue, usually in the form of varied aqua shades, stood out as a trend in the midst of this juxtapositioning. Aqua colors tend to be the central theme seen in such items as baskets and carpets of sea grass or fish motifs on towels, floor mats, glasses, cups and plates, as well as carpets and baskets made of sea grass. Moreover, orange, pink and rose are often seen in the increasing colourfulness of the products on display. We see eye-catching and bright colors in kitchens. Pots and pans are painted with in every color of the rainbow and unique, vivid designs.
Plain shapes are common to see but the décor and details frequently have a Baroque design about them. Luxuriant floral patterns on textile and porcelain products echo with the trend of ¡§more is more¡¨. Now, we are seeing more opulent shapes with floral designs and pictures of angels on vases, plates, cushions or screens. All decorative ingredients include contents from the baroque or Biedermeier period. The spotlights, yet, are no longer on heavy colors such as dark red or violet, but much more on light tones: white and green, for example. Such a new light and romantic variation on the baroque largely applies in glass and mirror products.
Oriental themes jump to the designs of houseware. Indian styles appear on houseware in Buddha figures. Chinese “feng shui” is another focus, appending the fashion houseware new contents. The Chinese wisdom of a healthy lifestyle is applied in numerous decorative articles, such as pyramids, mobiles and vases, as well as in household fountains and mini furniture. As speaking ethnic styles, we can¡¦t skip over Africa theme. Calabashes and typical African products and animal skin decoration are all typical. Natural wood in earthy tones and sometimes a continuation of the ethnic wave provides the basic mood for furnishings. Wooden houseware with individual looking are now in demand. In addition, wellness continues to be a crucial topic, seen from food preparation to an enjoyment of tea and coffee.Tableware like china and ceramics is supplemented with new shapes for plates and other components. For instance, floral motifs, or retromotifs come in naturalistic designs. There is an increasingly systemic mindset in cookware such as pans, due to a mix-and-match concept and coming in versatile materials, coatings and surfaces.
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