PC Accessories Landscape - ttnet Marketing Blog

PC Accessories Landscape October 18, 2007

Posted by wenbi in : Gifts , trackback

ttnet.net - [2006/08/02]

The latest survey shows that the prime buyers for computer accessories fall on young side, popular on both men and women in their 20s and 30s. For most buyers, price is major decision-making concern. Others like ergonomic design, quality and reliability are also crucial.
Generally speaking, PC peripherals as gifts include mouse, mouse pads, monitor glare screens, wrist rests, foot rests, arm rests, document holders, keyboard trays, desks and chairs. Among all non-electronic peripherals, optic disk storage boxes are the best sellers. Others like document holders, cordless mouse, game joysticks and armrests are also the focus. Thanks to more and more affordable LCDs for PC users, PC peripherals are subject to the trend. For example, monitor shelves, copy holders/mouse holders attached to monitors, screen filters are disappearing as the conventional CRT monitors retract from the computer desks.
PC specialty stores are not the only choice for peripherals buyers. Now even supermarkets, mass merchandisers and office supplies stores are targeting this big pie. Office franchising has taken the place of conventional PC specialty stores as the biggest outlet for non-electronic peripherals. The fever of on-line shopping also travels to this territory as lower price and more options are offered. Price-first policy and excellent PC familiarity and adequacy are two key points in explaining the consuming behavior. Before going to specialty stores, some smart buyers tend to browse the website, referring to real-time newest production information.

Ergonomic Designs Are Kings
Normally, PC-users have to stay in front of computers for a certain period of time either to complete their jobs or play games. In this case, the science of ergonomics that is used to design an appropriate computer working environment becomes crucial to PC-users. Accordingly, PC peripherals are designed to avoid a number of computer-related health problems owing to repeated and long-term uses of PC. These discomforts include eye and vision problems, stress, aching backs, carpal tunnel syndrome, and even more. Recently, the clinic studies report growing cases of carpal tunnel syndrome among PC-users. This decease occurs when tendons or ligaments in the wrist become enlarged, often from inflammation, after being aggravated, normally be attributed to repetitive use of the hand and/or wrist on operating mouse or keyboards. Nowadays, the ergonomics has widely applied in the designs of PC accessories for the user-friendly benefits on effort-saving and more comfortable operation.

MOUSE
Owing to the necessity of repeated use, mouse have become the No.1 killer for wrists of users. By clinic survey, improper use or poor designs of mouse may often cause discomfort or injury or even above-mentioned carpal tunnel syndrome. Ergonomic mouse reduce fatigue and discomfort associated with repetitive motion, great for gaming and surfing, which are quite welcome among young generation. The latest sales reports show that cordless mouse, optical mouse or hybrid mouse are stealing the hearts of users. Also welcome are the mouse in any natural and neutral wrist position, even in mid-air, up to forty feet away. The benefits of smoother tracking, more precise cursor movement and ultra fast response cannot be emphasized too much.

MOUSE PADS
“Less stressful” is basic concept in designing mouse pads. Ergonomic mousepads with a built in gel-filled wrist-rest can reduce the strain on the user’s wrist and reduce the chance of developing carpal tunnel syndrome. The high quality tracking surface won¡¦t wrinkle or fray. The bonded rubber underlay will always remain flat and the edges are recessed below the tracking
surface to prevent the mouse from fouling. The best-seller feature a cloth surface with a shiny, heavy duty, non-slip rubber or EVA bases for user-friendly benefit. Others with polyester surface that traps mouse for improved tracking are also echo-friendly. Mousepads for promotional purpose are still prevalent in incentive market. Corporate logos and slogans are unshakable on the free stuffs.

WRIST REST
The purpose of the wrist rest is to elevate the surface in front of the keyboard, reducing the degree of possible wrist extension, repetitive strain injury, user fatigue and aching joints and improves productivity, and providing a soft resting place when not keying, causing the greatest increase of pressure in the carpal tunnel. The stylish modes are made from soft comfortable hypo-allergenic material, featuring sloping edges to allow user to comfortably adjust working position. Impact dispersion recesses deflects as leant on and rebounds under normal typing to ensure ideal support.

DOCUMENT HOLDER
Use of document holders can help to prevent neck strain and reduce eye fatigue from looking up and down or turning your neck between the documents and computer monitor. The new document holder is an ergonomic addition to your computing work area. It can be used for typing or studying, or it can be used to rest the keyboard.

ARM SUPPORT
This device supports forearm, providing comfortable arm, shoulder and neck support with unrestricted motion, relieving from muscle strain and tension in the neck and shoulders due to long-time use of PCs. Studies have shown that muscle tension in the neck and shoulders can be significantly reduced by using an armrest. Arm support with pad is height adjustable and swivels 360 degrees. Highly nimble and adjustable are significant to appeal user’s attention.