Google’s mobile ad strategy

i started this analysis for an mba strategy project on google’s mobile strategy. we were trying to figure unfashionable what the industry spread looked get pleasure from, how competitors were playing in this market, the various strategic moves companies were pursuing to win this market and how google should approach this.its turned out to be to some a fascinating enquiry topic. i have poured over a not many hundred websites and scrutinization reports. the identical challenge about google is that there is by the skin of one’s teeth too much poop available on google. you can without a hitch keep the wolf from the door swamped with data. if i would have printed out all the research i did, i could have easily used up a few thousand pages.whats most interesting to me concerning the topic is the phenomenal variation in the growth predicted by the analysts in this industry. it varies from $1b in 2012 to about $20b in 2012. a certainly well-known influence playing in this area is the penetration of data services. constant today details services penetration in us is pretty tiniest, and nowhere close to what was predicted at the beginning of the decade! this underlying dependency has caused the predictions on mobile ads to vary moderately a bit.another gargantuan determinant is the highly evolving trade in in additionally. also the relationship between content popularity and how that ties with ad revenues is very unclear. can google replicate what they did with monetization of search application with ads in mobile lapse? can they evolve out of order of search and create or help create the murderer app on mobile where ads will be as conducive as they are in search? android is promising a assignment in this regards. but google has to throw in a lot of investment to really grow the market. these are the questions we are trying to answer in our up on.google is maddening to be six feet under the indisposed train now and get more traction and revenues from mobile ads. one of hte many links i saw was google’s motorized ads pm blog. of course there are so many unanswered questions today. some of them i have asked on the google movable ads blogs. 1. there are so many predictions of what the mobile ads customer base will be in 2012 ranging from $1b (forrester) to $19b (abi research). what are google team’s expectations?2. given the smaller screen size, and responsive phones being a very personal device, mobile consumers might envision ads as more of an intrusion rather than value add. comments?3. google adwords are primarily served based on the setting of the pubisher’s messenger they manifest on. on mobile, targeting individual users based on their profile/preferences/location will be crucial. how will google suggest access to this data? if this means working with carriers, how acquiescent are carriers docile to partner with somebody for these technologies rather than found themselves? e.g. china mobile, virgin mobile are construction the ad platforms themselves.4. how many phone browsers support javascript and cookies? without this percipience, how does google move adwords/adsense into mobile?5. last and also perhaps the most important, what are the expectations of travelling ads team from android? will android be purely used to ambition ads on browsers? or is the intimation to push ads on other areas of the grade? status bar/screensaver/other applications?android and iphone revolution of course are the biggest wildcards and drivers of this market. let’s see where our paper and google goes with this.

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