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Ξ January 29th, 2009 | → | ∇ Uncategorized |
ESPN MTV Promoting New Boss Record During Super Bowl Week
not sure if you’ve been watching much espn this week, but if you have, you may participate in noticed a new register of songs being played during highlights. those tunes are from bruce springsteen’s new album, and in what’s becoming a growing trend, music companies are coming to espn asking for the network’s help. via sports business daily….columbia records, springsteen’s label, initiated contact with espn here how it could incorporate the boss’ music from the new cd into football highlights leading up to the super pan. “this all kind of came with regard to nicely,” espn dir of music kevin wilson said. “we were talking anent the idea that bruce was a possibility and then they reached out.” with springsteen already slated to perform at halftime of sunday’s game, the organization of the two seemed natural. wilson: “they talked to us also about the interest for us to peradventure group some of his catalog songs and we brought the concept back to production. they thought it was a great idea. between us and sony (columbia’s parent company), they helped get the give out done with bruce.”wilson said the network does not “have a specific class in mind” in regards to using music but admits there are “certain sounds that appear to fit sports better than others.” “we usually reach incorrect and bring up, ?we’re just looking for a couple acts and a handful of songs ? to bed our [programming with],’” wilson said. “then look at what they come back with or we have ideas on our own.” deals with music labels can include the use of one band’s music or access to a larger library of music, but espn coordinating dir of music claude mitchell said a substitute alternatively of specific labels, it is “what we can furnish to our shows that’s the key in what we look for.” “we’ve been very lucky in that we’ve been able to track down good ways to bring value to our characterization partners and the artists. at the same time, we’re getting good artists we privation to be on the network to work with our sports and shows,” mitchell said.makes gist on both ends, and if it gets us to here new stuff and not the old elevator music that espn has used in the past, i’m all for it. it’s odd to intend that itemize companies would now be approaching espn instead of mtv, but that’s what happens when you form into a reality show channel.espn diving into using music with content (sports business common - $)
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