Beauty Is World’s Common Language October 18, 2007
Posted by wenbi in : Cosmetic , 3 commentsttnet.net - [2006/01/24]
According to the latest report, the trends of cosmetics focus on colorless charm, either the liquid or powder foundation, applying on skin to create an effect of shimmering veil. Eyeliners are basically blond, taupe and brunette; glistening ‘eye dust’ in silver, golden, pink or lilac. Eye shadows come in powder or in pencil form, which can be applied with water or as cream. Or even with a foam applicator. Definitely, lips are indispensable sexual appeals. Brand new lip gloss is loyal to transparent colors, such as bronze, coral and cool violet, along with fashionable colors such as peach, strawberry, beige, pink, raspberry and honey. Nail varnishes, either colored or transparent, aim at a balanced appearance. Fashion colors include pastel shades of yellow, light blue, pale green, pink and lilac.
Market Snapshots
USA
Cosmetic products refer to personal care, hygiene and well-being, with products such as sunscreen lotions with UV filters, decay-fighting toothpaste, anti-dandruff shampoos, deodorants and baby care applications, as well as about creativity with make-up products and perfume. US demand for cosmetic is predicted to rise 2.6 percent per year to 23 billion units by 2007. The growing momentum manly comes from the male, teenage and younger adult markets.
The top-three items include hair-care, oral hygiene and skin care, together accounting for nearly two-thirds of unit demand. Among the three, skin care and liquid soap enjoy the strongest growth. By survey, skin care products will be boosted from healthy expansion in the over-45 population, fueling rapid sales of skin creams and lotions as well as non-drying skin cleansers. In fragrance sector, the demand is driven by ongoing consumer preferences for natural ingredients, and increasing consumer interest in more complex and authentic flavors and fragrances, forecasted to climb over 5.0 percent per year, approaching $6 billion in 2007. Product differentiation and pricing play two key roles in fragrance industry, particularly in mature market segments such as laundry detergents. By this, less expensive synthetic flavors and fragrances continue to govern the market.
Here, backed up with strong demand, anti-aging skin products, tooth whitening toothpastes and fortified foods markets will continue to prosper. Fundamentally, product safety continues to be the primary consideration for the cosmetic industry. Under the Cosmetics Directive, cosmetic products are required not to cause any harm to human health. To that end, a safety assessment needs to be carried out, taking into account all the ingredients used in the product.
Recently, the home is once again emerging as the “nest egg” of choice as homeowners are strongly willing to pour money on their homes to enhance living quality. Such a new attitude toward life coming with homing, boosts the demand of environmental fragrance such as air fresheners, deodorizers, candles, potpourri, incense and aromatherapy-based goods, marking the fastest growth through 2007.
SOUTH EAST ASIA
Fueled by booming economics and improved employment rates, sales of cosmetics in Thailand celebrated growth of 9.2%, valued over Bt57.4 billion. By 2008, total sales value are predicted to reach over Bt80 billion, representing Compound Annual Growth Rate (CAGR) of 7.9%. In Thailand, the major items in cosmetics and toiletries include bath and shower products, skin care and hair care. Sun care will be highly potential as mature baby care, bath and shower products are estimated to see only minimal growth owing to their large and almost-saturated sales value bases. Nevertheless, both will still experience positive growth as per capita figures reveal some potential for further penetration. Thailand has recovered from the Asian economic crisis of 1997/1998 as local consumers are spending more on premium cosmetics and toiletries.
In Malaysia, cosmetic and toiletries market inched up by 5% in 2003, boosted by improved education levels and a growing number of working women, which contributed to strong-growth beauty-related sectors including color cosmetics, nourishers, anti-agers, skin care and depilatories. Thanks to the strong desire for a youthful look, new products and aggressive promotions, skin care products remained the largest sector within cosmetics and toiletries, accounting for 23% of total market value sales. Bath & shower products and oral hygiene will be merely post marginal but stable growth as the above head to be mature. Popular whitening trend focuses on deep cleansing, pore-refining, purifying, oil-control and deep moisturizing.
The up-and-coming sophistication and spreading urbanization tend to spur growth of luxury products such as color cosmetics, skin care and fragrances. Singapore’s cosmetics and toiletries market is predicted that the annual growth of cosmetics and toiletries will be 4% on average from 2004 to 2008, benefiting from recovery economy and increasing male market. The most-welcome products include sun care and hair care. However, consumers in Singapore become more sophisticated and discerning in purchasing.
The sales of cosmetics and toiletries in Vietnam soared highly as 5-year composite growth is predicted to climb 100%, largely spurred by Vietnam’s remarkable economic performance along with an increase in advertising expenditure from manufacturers. In Vietnam, cosmetics and toiletries such as oral hygiene, hair care, and bath and shower products accounted for the biggest shares, occupying 77% of total value sales. Among the all sectors, oral hygiene enjoyed the strongest growth of 29% as rural penetration rates increased and manufacturers made use of intensified pomotional campaigns and school dental programs. Due to improving living standards across the whole country, the sale of cosmetics and toiletries products tend to last to increase in the coming years. Yet, with tougher competition, the growth of sales will slow down, merely at 9% in CAGR.
EU
In Europe, cosmetics, toiletries and perfumes play a crucial part in everyday life: from the use of deodorant and shampoo, to skin care products and perfumes. Essentially, personal hygiene and beauty products are regarded to be indispensable today jus as health-related products such as sunscreens and decay-fighting toothpaste. By statistics, there are more than 5 billion cosmetic products including five sectors perfumes and fragrances, decorative cosmetics, skin care, hair care and toiletries, sold every year to some 380 million consumers in the European Union.
The industry employs over 150,000 Europeans, together with an additional 350,000 indirectly in retail, distribution and transports sectors to generate nearly £á 60 billion every year almost as twice the sales volume of Japan and one-third more than the USA. In terms of specific regions, Norway celebrates the largest market growth (+13.2%), followed by Ireland (+9.8%). Denmark (+8.6%), Sweden (+6.9%), Switzerland (6.9%), Spain (+6.6%), Greece (+6.5%), Belgium/Luxembourg (+5.9%), France (+5.7%), Netherlands (+5.4%), Portugal (+4.9%), Finland (+4.5%) and Austria (+3.9%) also hit above average (+3.6%).
