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Ξ December 25th, 2008 | → | ∇ Uncategorized |
The Perfect Social Tool
(Hint: It’s Not FriendFeed)
robert scoble rightful admitted to spending 7 hours per day in friendfeed. it’s easy to see why. the more you look into that service, the more you find, and the deeper you fall down into the rabbit hut that is the social trap. it’s probably one of the most interesting and powerful social sties that we’ve seen show over the past year. yet it, like many other of today’s social web services, seems to be a somewhat incomplete vision of what a real social snare could be.
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Let me explain.
I’ve just spent the past hour and a half finding new people to subscribe to on FriendFeed. As I clicked into their life streams, I also found a ton of articles which I spent time a long time reading. However, I hesitate to share my FriendFeed stats as openly as, say, Louis Gray does. Why? Because they wouldn’t be accurate.
the can of worms with friendfeed is that i tend to be a more passive consumer of the information that flows by on the use. who i “find interesting,” according to friendfeed, has less to do with who i actually discover to be provocative and more to do with who i remembered to “like” through a click of a button. in fact, the items that near “liked” are more often the items that didn’t be short of a long investment of my previously in order to absorb. in my stream of “likes,” you’re probably going to find a lot of funny photos, cool spider’s web apps, tweeted quips, and so on. however, the articles that i spent time reading, like this analysis of the agitation network or this expose of a rule staff member caught using a cut-rate diploma or even this review of burger king’s communal media efforts, are nowhere to be build in my “likes and discussions” tab. the reason? i didn’t skilled in i liked them until i clicked through and impute to the articles.
Yes, I know what you’re going to say: I could have hit the “back” button when I finished my reading and then clicked “like” to show that I enjoyed the articles. But the problem, you see, is that would require me to be a much more organized web citizen than I currently am. Instead, I had haphazardly opened these articles in tabs at some point during the day because I thought I might like to read them later. (Yes, sadly, try as I might, my “Read Later” system always reverts back to being open tabs in Firefox.) After opening these tabs, I had then proceeded to interact with FriendFeed as usual. Thanks to the constant flow of content and updates from FriendFeed’s fire hose, the original shares and sources of my discovery were lost to me.
Yet, if anything, I liked these items more than the ones I marked with a “like.”
It’s Not Just FriendFeed…
it’s not just friendfeed that has this issue - every initiative we fill up e deal with on the social snare requires some indisposed of user input - we have to “like,” “share,” “bookmark,” “update,” every little thing we do…and on occasion, it principled doesn’t prefer that natural. on the top side, there are tools breed the semantically-powered mucilage, for in the event, that quietly shares our behavior with friends. when we visit wikipedia, search for a unexplored book, cd, or movie, research local restaurants, discover remodelled wines, and more, glue makes a note of that ways which our friends can later review.
Unfortunately, there’s no “Glue” for the social web. There’s also no happy medium between what it does - quietly observe, record, and share all your actions - and the control you have with a single, manual “like” on FriendFeed. The ideal social tool would be something in the middle. Not entirely passive, but also not requiring you to click, click, click all the time to register your opinions. What this may be, I can’t even imagine, but it would have to be something that ties the social web all together. If I read an article in Google Reader, it could get liked on FriendFeed automatically. With one click, I could then Digg it, bookmark it, Twitter it, etc. Oh, and the starting point shouldn’t have to be
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on January 24th, 2009 at 10:44 am
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