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Nov. 19–Fence lines aren’t familiar ground for BRB Roofing.
The 34-year-old company from Fort Gibson is more accustomed to the roofs of elementary schools, municipal buildings and similar structures.
But if BRB’s owners prove successful, miles and miles of the company’s new product will be strung along yards, ranches and business properties all across the country.
Already a successful manufacturer of steel roofing, the company recently launched a line of steel fences called Thunder Canyon Fence Products, investing about $500,000 in new equipment.
BRB president Doss Briggs said fencing is a logical offshoot of the company’s roofing products and also provides a way to diversify, grow and put BRB’s own stamp on steel products.
"This is a way we can go nationwide," said Briggs, whose father founded the company in 1975. "It took a lot of work to get this right, and we think we have something that will sell well."
The fences, made of sheet steel, are coated with a baked-on paint finish. Briggs said the product is better than its vinyl and wood competitors because it will last 25 years with minimal maintenance and is fully recyclable.
Thunder Canyon Fence Products has five employees at the BRB headquarters,
where about 80 people work. Briggs said he hopes to add 25 to 30 people in the next two years to handle the fencing end of the business.
He said the company’s biggest challenge will be convincing owners that the higher price for a steel fence is worth the investment. In early production, Thunder Canyon fences cost about the same as their wood counterparts but are about 25 percent more expensive than the plastic vinyl competition.
Most steel products on the market are decorative steel bar lines, but Briggs said the sheet metal design is the first in the industry.
The fence snaps together easily so it doesn’t require professional installation, although buyers still have to dig post holes, said Bryan Sherwood, who is heading up the Thunder Canyon division.
The company plans to appeal to aesthetically minded property owners with a dozen colors, including popular earth tones.
The fence idea was sprung nearly 30 months ago by BRB’s late owner, Doss’ father Benny Briggs, who died in August. Doss was charged with bringing more than two years of design to fruition.
Only about 10 orders have been sold two months after the product was launched, BRB officials said. However, the company is working on moving the products through distributors and a Web site.
Kyle Arnold 581-8380 kyle.arnold@tulsaworld.com
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