Festival Moods Everywhere! October 18, 2007
Posted by author in : Festival Goods , trackbackttnet.net - [2006/01/24]
Adornments, collectibles, gifts for festivals have been traditional for hundreds of years. Festivals and holidays are best timing for promotion of gifts and decorations. The timing also helps impress consumers with their brands and features, making them feel joyful in these life’s special moments.
Christmas
With the stream of globalization, Christmas has become an international festival all over the world. In this occasion, all the sundry are giving themselves over to decorate the Christmas with Xmas trees, ornaments and gifts. Xmas Trees are most typical item as reminding of Christmas. By the survey, PVC trees are the bestseller items. Polyethylene that prevailed for quite long time now isn’t popular as ever owing to higher cost and ecological problem. However, in concerning about environmental protection, paper and rattan now serve as alternatives for consumers.
The latest design focuses on electronic function, which enables Xmas trees speaking, singing and glittering in concert with colorful light and revolving coincidently. Candles are not only for birthdays, but also for Christmas. The commonly used candles are the long & plain ones for dinner tables, while the floating and cup ones also prevail for quite a long time. Growingly welcome are exotic candles, decorated with flower-shell, featuring magical effect of colorful and transparent presentation as lighted up. Magical candles, above all, is a favorites as the cubic colorful painting of candles presents as floating cloud through candlelight.
Yet, Christmas decors and collectibles industry is no longer a seasonal business. In US, there are more than 16000 year-round specialty stores that display Christmas-related goods all year as many Christmas items fit for any festival. This principle also fits any market in the world. Furthermore, consumers tend to buy more decors than collectibles for festivals. A survey reveals that 20% among the active Collectibles consumers describe themselves as Christmas collectors, and that’s why collectibles market is moderating among collectors. In collectible world, Christmas collecting only ranks No.5 after coins, figurines & sculptures, trading cards and memorabilia & dolls.
Conventionally, the day after Thanksgiving market marked the commencement of the Christmas-decorating season. However, people today are decorating their homes for holidays, like Halloween, Easter, and Valentine’s Day. As a result, consumers are craving decorations for Christmas, but can be used year-round or for another seasons, thus makers and retailers response to this with Angles, Snowmen, Nativities, even Santa Cause dressed in non-seasonal garb to maximize the decorative value of the items they buy. The fashion trend reveals that festival goods for Christmas should emphasize on five sense to capture the mood of Christmas. They should be of harmonious sounds, decadent tastes, flamboyant decorations, savory scents and soft textures of the holiday, on account that all of these help boost sales.
Halloween
People believe that Halloween is derived from the ancient Celtic festival called Samhain. Celebrated November 1, Samhain was the New Year’s Day of the Celts. It was also a day of the dead, when it was believed that the souls of those who had died during the year were allowed access to the land of the dead. Many traditional beliefs became irrevocably linked to Samhain, such as the notion that night was the time of the wondering dead, the practice of leaving offerings of food and drink to masked and custom revelers and the lighting of bonfires. The festival related to season, as well.
Halloween is a festival for children, a festival more charming than Christmas. The growing popularity of Halloween brings forth an increasing amount of holiday-specific products. Rubber stampedes, together with Halloween-themed wood-handled stamps for example, have been arresting children’s hearts. The trick to selling these and other Halloween goods are clearly supporting them with gifts and decorative accessories. “Treat or Trick” tradition is further applied in many merchandises. For example, the fart bombs or bomb bags make some surprise for the purpose of tricking.
Valentine’s Day
Valentine a name honored with feasts on February 14th. Two stories mainly link incidents to St. Valentine’s Day. All of the seven Valentines eventually evolved into one. In 496 Pope Gelasius declared the day in honor of St. Valentine. Through the centuries the Christian holiday became a time to exchange love messages and St. Valentine became the patron saint of lovers. Lovers’ quarrels come under his jurisdiction and, naturally, he is the patron saint of engaged couples and of anyone wishing to marry. At this time of the year, people all over the world are thinking about who they would like to be their Valentine. Sugar-candied hearts reading “Be Mine” and “Hug Me” can be found around every corner. It is time for Valentine’s Day, a holiday that the amount of love you feel is reflected by the thickness of your wallet. Of course, it is great time for doing business. By the recent survey, many retailers claims that a large, percentage of shoppers hit stores at the last minutes and are willing to pay price in order not to miss the holiday. The survey issuing that average number of love-related gifts annually purchased by respondents is 2.5, because most people have someone to love and in certain instance, several to love, which only means more greenbacks burned in gift market.
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