What’s Up in Gifts and Premiums October 18, 2007
Posted by author in : Gifts , trackbackttnet.net - [2007/04/11]
We got many clues of the up-and-coming gift trends from the renowned shows of Ambiente and Tendence Lifestyle held in Germany. Here, there are three major themes in the current trends: ‘metallic’ mixed with cool metal with warm wood, ‘folklore’, a comeback of the mystery of East Europe in natural shades and opulent colors and ‘white’ enabling a white-white field of tension between romantic decorations and chic modern styles. A brand-new mix-and-match look with Asian, oriental and Mediterranean styles sets the trend in gift-giving items. For example, we see the figure of Buddha alongside Moroccan screens and colorful Alpine farmer furniture stands below mussel shell lampshades. ‘Water’ is a crucial theme in many of the spring and summer collections while the new aqua trends include such items as baskets and carpets of sea grass or fish motifs on towels, tableware and floor mats. Natural theme is evergreen. Hot as summer sun are topical shapes and materials such as branch-shaped candlesticks, dishes in tree-trunk look, laminated coconut shells and jellyfish shaped bags and lamps, also dancing with organic forms in vogue for china and glass.
Consumers are looking for romanticism, security and warmth, something like rich décors grace porcelain, glass, textiles and furniture. Even though the shapes last to be plain, the décor and details often impress us a Baroque feeling, frequently seen on glass and mirror components. The mounting nightmare of inflation brings nostalgic elements back. Rich shapes with floral patterns and pictures of angels on vases, plates, cushions or screens are still fashionable. Light tones such as white and green are welcome. Green in all variations plays a leading role on the palette. Black is a must as it comes to luxurious ambience in combination with decorative patterns or sequins and tulle. We see a return of old-styled gifts from Biedermeier era and accessories from our grandmother¡¦s era, including well-decorated biscuit dishes and elaborately printed tablecloths. The original ideas for premiums lies on their charm of giving things away for free, helping spark some kind of ongoing relationship with recipients- one in which the name of the company or product sticks in the mind. Here we see a soaring demand from premiums and giveaways sector as the expenditure of corporate advertisement partly shed to cheaper promotional giveaways and incentives. These gimmicks are in possession of all-pervasive influence penetrating to the full spectrum of our daily life, contriving some commercial missions, and usually coming to fruition. There is a widespread increase in smaller ad hoc pieces. The slogan of premiums is quite simple- it’s free for all. However, they are no more than the servants for brand names. Industry players are requested to diversify product lines so that they can accommodate their customers’ needs by personalizing with given logos and/or messages.
Electronic gadgets are always fun, and new technology, adding the bonus of more variety in designs, features and sizes. Flash dish drives, mp3 players, LED flashlights, clock radios and calculators are available in nearly any shape, size or combination. Mousepads in particular have become popular in the premiums sector. Not only are they lightweight and affordable, but they offer an ideal platform for corporate messages and logos. Thanks to updating technology, makers regularly launch new products to help them retain their premiums market share and offset thinning profit margins on older models, whose prices are declining by 5 to 10 percent. Ergonomic mouse are popular as they reduce fatigue and discomfort associated with repetitive motion, great for gaming and surfing. Cordless mouse, optical mouse or hybrid mouse are stealing the hearts of receivers. The premiums market accounts for 30 to 50 percent of production for most manufactures of electronic goods. Some companies supply to this market exclusively with hundreds of low-price electronic novelties.
In use of miniature components, a key chain is added with multifunctional features such as key lock light, laser pointer, quartz clock, calculator, message recorder or vibrating or sound-emitting plush-animal toy. Besides, multifunction key chains are in fancy designs with more gender-neutral and practical usages. The newest products include musical items in molded resin, and window units that are palm-size calendars or photo frames.
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