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4Kids Entertainment Names Carlin West Senior Vice President Of New Concept Acquisition And Development [2006/02/28] February 28, 2006

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NEW YORK– –Feb. 27, 2006–4Kids Entertainment, Inc. , a global provider of children’s entertainment and merchandise licensing, announced today the promotion of Carlin West to Senior Vice President of New Concept Acquisition and Development, effective immediately.

Business Wire via NewsEdge Corporation :

NEW YORK–(BUSINESS WIRE)–Feb. 27, 2006–4Kids Entertainment, Inc. (NYSE: KDE), a global provider of children’s entertainment and merchandise licensing, announced today the promotion of Carlin West to Senior Vice President of New Concept Acquisition and Development, effective immediately.

In her new position, West will be responsible for the strategic identification and development of new product concepts and non-television properties. Previously, West served as 4Kids Entertainment’s Senior Vice President of Marketing and Licensing, where she was responsible for the licensing, marketing, advertising and public relations for many of today’s leading kids entertainment brands including Cabbage Patch Kids, Monster Jam, Winx Club, American Kennel Club, Cat Fanciers’ Association and Artlist Collection: The Dog and The Cat. West will continue to report to Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment.

“We are proud to promote Carlin West to this new position,” Kahn said. “She has had a hand in the success of many of our most popular properties. Since joining 4Kids more than 12 years ago, Carlin has demonstrated a valuable, diverse skill set including identifying exciting new kids’ properties, brand positioning and much more. We look forward to expanding her responsibilities in this new role.”

West joined 4Kids Entertainment in 1993 as a consultant and independent television producer with her creation of WMAC (World Martial Arts Council) Masters, a live action martial arts-themed weekly TV series for kids.

About 4Kids Entertainment

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children’s entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; product development; television, film, music and home video production and distribution; media planning and buying; and Web site development. For further information, please visit the Company’s Web site at www.4KidsEntertainment.com and www.4Kids.TV.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company’s control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company’s properties and other factors could cause actual results to differ materially from the Company’s expectations.




CONTACT: KCSA Worldwide Todd Fromer or Michael Cimini 212-896-1215 / 212-896-1233 tfromer@kcsa.com / mcimini@kcsa.com

KEYWORD: NEW YORK

INDUSTRY KEYWORD: MUSIC MOTION PICTURES MANUFACTURINGCONSUMER/HOUSEHOLD ADVERTISING/MARKETING ENTERTAINMENTTELEVISION/RADIO CABLE MANAGEMENT CHANGES

SOURCE: 4Kids Entertainment, Inc.

<<Business Wire — 02/28/06>>

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