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LOS ANGELES– –April 27, 2006–MGA Entertainment has announced that its wildly popular Girl’s Lifestyle and Fashion Doll brand BRATZ has been nominated for Four LIMA awards.
Business Wire via NewsEdge Corporation :
LOS ANGELES–(BUSINESS WIRE)–April 27, 2006–MGA Entertainment has announced that its wildly popular Girl’s Lifestyle and Fashion Doll brand BRATZ(TM) has been nominated for Four LIMA(International Licensing Industry Merchandisers’ Association) awards.
The nominations include:
– Best Film, Television & Entertainment Brand License of the Year — BRATZ, MGA Entertainment
– Best Film, Television & Entertainment Brand Licensee of the Year — Hard Goods: THQ, BRATZ Rock Angelz(TM) Video Game
– Best Character Brand Licensee of the Year — Hard Goods: Modern Publishing, Lil’ Bratz(TM) Coloring & Activity Books/Paper Dolls
– Overall Best License of the Year — BRATZ, MGA Entertainment
In 2004, MGA/BRATZ won awards in both the Best Character Brand and Overall Best License of the Year categories, the latter being the Licensing Industry’s equivalent to “Best Picture” of the year. The awards ceremony will take place at the LIMA Gala Ceremony at Manhattan’s Grand Central Hyatt Hotel on Wednesday, June 21, 2006.
MGA CEO Isaac Larian issued this statement: “We are delighted and thankful that the Bratz brand has been nominated and recognized for excellence in four different categories by LIMA. So much has been achieved since MGA launched Bratz in 2001, and five years later, the brand is stronger than ever and still growing. All the credit goes to the great, passionate people of MGA worldwide, as well as our terrific licensing partners who believe in our dream and our great fans.”
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, Calif., manufactures innovative lines of proprietary and licensed products, including toys and games, dolls, consumer electronics, home decor, stationary and sporting Goods. BRATZ was introduced in June 2001, and has since become one of the world’s premiere toy lines and girls’ lifestyle brands. The BRATZ brand is also noted for having won Family Fun magazine’s Toy of the Year Award four years in a row. With over 400 licensees worldwide, BRATZ brings together innovative companies and cutting-edge fashion styles to create exciting new products in apparel, footwear, fashion accessories, entertainment and so much more. Please visit: www.mgae.com, www.bratz.com
CONTACT: MGA Entertainment Dave Malacrida, 818-894-2525, x6590 Dmalacrida@mgae.com Rachel Griffin, 818-894-2525, x6592 Rgriffin@mgae.com
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: MANUFACTURING CONSUMER/HOUSEHOLDAPPAREL/TEXTILES RETAIL PUBLISHING ADVERTISING/MARKETING ENTERTAINMENTPRODUCT
SOURCE: MGA Entertainment
<<Business Wire — 04/28/06>>
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