Ships in the Edge

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Link Building Basics

Kevin Ryan Mike Grehan is taking over for Kevin and moderating a list of troublemakers that includes Michael Gray (Atlas Web Service), Jeff Quipp (Search Engine People), PJ Fusco (Netconcepts) and Jody Farmer (CreditCards.com).

Mike says he’s fascinated with the application of network theory. He’s going to talk about history. Oh noes. He says that back in the day he used to spam the heck out of AltaVista. He used to do a lot of keyword stuffing, but then the search engines realized what was going on. Keywords don’t always equate to authority on a subject. A college student can write a paper about Beethoven and it won’t be as authoritative as if a known composer did, regardless of how many times the keyword was used.

Mike’s a chatty moderator, but it’s okay because of his cute little accent. I could listen to Mike talk for hours. In fact, I’m pretty sure I have.

PJ Fusco is first. She immediately takes a shot at Mike due to his cialis kaufen lack of height. Aw, poor, Mike. Then she takes some shots at Danny Sullivan and Chris Sherman and says she was doing the SEO for Search Engine Watch even though they got the credit. Wow, can we take the bitter somewhere else?

PJ moves on and says that there’s a saying that you attract more flies with honey. It’s true. However, you can also attract flies with crap.

Link building is the activity of increasing the number of high quality inbound links to a document in order to raise it’s visibility in the search engine results for targeted phrases.

Three Reasons for Link Building

Getting Started

Know where your links are coming from. Get used to using Backlinks Analysis and Anchor Text Tools:

Is the time investment worth it in link building? Absolutely! Using these tools you can help align the stars in the right position.

Jody Farmer is up.

His company believes in being sincere in their link building. Aw, see, I like him already.

He talks about search engine optimization as being a three legged stool between Code, Content and Links. I giggle when he says it because it’s something that Bruce mentions in training a lot.

Six Tenets of Linking Theory: Quality, Quantity, Relevance, Anchor Text, Steady Pace and Link Deeply.

Congresswoman tubbs

Linkbuilding is a basic marketing discipline. It requires specialists with expert knowledge, understanding and a special skill set. Would you let your event planner buy your media?

In practice, there are four(ish) P’s of link building:

(Um, isn’t that six P’s?)

Planning:

Purpose

Give your targets a reason to link to you. What sales people call a “reason to buy”. For some targets, like directories, your simple existence or scale will be enough of a reason. But more likely, you’ll need content or tools. Some approaches may be to offer your opinion cialis de on a relevant blog post, create good content or develop tools.

Personnel

Don’t underestimate the importance of a link builder. Dedicate resource

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