LOS ANGELES, California (CNN) — In reality, the Summer Olympics that open on August 8 create three different categories of events.
The first event is the one that observers on the ground in China will see, the second is the event that the rest of the world levitra kaufen will see, and the third is the event or events no one may ever see.
On the mainland of China itself, there are the actual competitive sporting events taking place in real time. Some will unfold in the architecturally magnificent "Bird’s Nest" stadium, others in various spanking-new venues in greater metropolitan Beijing and the environs. Many people — and multinational corporations — have already bought tickets to see these events with their own eyes, assuming the region’s onerous smog blankets and summer temperature inversions don’t effectively blur their vision.
The second categorically different event is absolutely guaranteed to blur the clarity of your vision, no doubt about it: This is the media event. The TV broadcasts of the Summer Olympics are not a pure sporting event but a carefully engineered commercial reality.
Commercial reality and artistic or athletic integrity rarely overlap much. "Inasmuch as the production of the televised image of this spectacle is a prop for advertising," wrote the late, great French sociologist Pierre Bourdieu, "the televised event is a commercial, marketable product that must be designed to reach the largest audience and hold onto it the longest."
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Bourdieu concludes in his classic work "On Television" that "it follows that the relative importance of the different sports [as ranked by the international sports organizations in advance of the Games, and then by TV, during the Games, especially as regards "prime time" scheduling] increasingly depends on their television popularity and the correlated financial return they promise."
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Commentary: Has China bitten off too much?. In reality, the Summer Olympics that open on August 8 create three different categories of events.
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But beyond this two-step social construction — first the staging of the sports event, then the production of the media event — is a third major event. This is the political reality within China itself during the Olympics.
The way I see it, if China’s political authorities have it their way, these Olympics will remain but a two-step event. They have no desire to let us see or know about any political demonstrations, violence, unrest or even pollution, whether in prime time or not. This is understandable, of course.
But this will not be an ordinary month for China. There will be an unprecedented amount of electronic media and foreign reporters on the mainland. Outsider eyes will be on the ground, and outsiders everywhere around the world will be peeking into the mainland via the media’s eye.
The intent of the organizers and the government is to have everyone’s eyes focused on the sporting events. But the media, as Bourdieu has famously observed, have the ability to rearrange reality like a magnet to a pile of iron filings when they enter any arena, creating an overall pattern for simpler observation.
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Commentary: Has China bitten off too much? 07.08.2008 - 04:40. Source: CNN. Category: Headlines. In reality, the Summer Olympics that open on August 8 …
This is why the month of August is both a fabulous and scary time for Beijing. They get the Olympics, for which they worked so hard. But they also get the gigantic international media magnet, which will change events and their appearances even as they purport to report on them through a totally objective lens.
Will the renewed Muslim resistance from the western end of China suddenly appear around the capital to the east? Will the media magnet lure Xinjiang separatists — some of whom clearly are terrorists, and some perhaps suicide ones — into the spotlight, simply because the spotlight is now there, planted in eastern China like an alien spaceship, lowering the drawbridge to invite everyone in? On Monday, 16 police officers were killed in an attack in the region.
And how about the widespread unemployment created by economic injustice, not to mention the demographic dislocation triggered by the intensive Olympic-related construction? If it is not suppressed by police and security, will the media’s eye catch a glimpse of it for the world? Or, instead, will Beijing authorities prefer to clamp down on the international media, not to mention the dissenters looking for attention?
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