Gmail.fr February 2, 2009
Posted by sophoristicallyspeaking in : Uncategorized , trackbackFacebook’s face time at Davos
Facebook download action movies seems to have turned some heads at the high-profile World Economic Forum with its real-time feedback and polling set-ups.
CNN reported from the Davos, Switzerland, gathering of government and business leaders that Facebook, along with YouTube and MySpace, brought social networking to new prominence in such elite company, from which it can often seem a generation gap away.
Facebook’s Randi Zuckerberg was especially enthusiastic about the response, according to CNN.
“when you look at the audience you can really ride out this eureka mo in their eyes when they see download comedy 2,500 responses hit in three minutes,” she said. “it’s been really riveting to see how facebook users are guiding some of these discussions and the way that wide-ranging leaders are conditions looking at this as a place for insight and to squeeze in a valid opportunity pulse.”
Zuckerberg, Facebook’s marketing director, was equally effusive in an interview with Britain’s Sunday Telegraph. “Davos is really a key place to launch an instant tool like this,” she told the newspaper.
“i had tons of people saying ‘this could be so extraordinary in search our business.’ it takes a very long point to do a distinct gather, and businesses instances don’t have the luxuriousness of time. i think they liked the instant responses,” she said.
With the instant tool she’s referring to, Facebook posed questions to some of its worldwide users and then within minutes presented responses to Davos delegates. For instance, the Telegraph said, Facebook polled users in both Palestine and Israel about global peace, and solicited responses from 120,000 U.S members about whether President Obama’s stimulus package would save the U.S. economy.
The Telegraph story goes further, however, to claim that Facebook is poised to let multinational companies target specially selected subsets of its 150 million active members–based on “intimate details” such as marital status or sexual preference–to carry out product research.
That seems rather a stretch, however well the instant polling tool played in Davos. Facebook has been excoriated in the past by its users and its critics for what they see as invasions of privacy.
The Telegraph story may be reading too much into the Engagement Ads program that Facebook launched in August. As CNET News’ Caroline McCarthy pointed out at the time:
what facebook calls “engagement ads” won’t be the magical mend, because it simply won’t composition for most advertisers. rather, it’s a niche opportunity that will undoubtedly lead to totally successful campaigns for some brands–and high-returns blunders for others.
Facebook was not immediately available for comment.
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