Desperate Times, Here’s Your Desperate Measure
John McCain has long been known for his impulsive and tempermental personality, a trait his campaign has successfully incorporated into his “maverick” image. Yesterday, however, he crossed the line from impulsive to desperate. By “suspending” his own campaign and calling for Friday’s debate to be postponed, McCain took a risky gamble that has […]

Dim bulbs, branding irons and sacred cows
Last night I picked up a copy of Branding Only Works on Cattle, a new marketing book by my business buddy Jonathan Salem Baskin. Clearly, I haven’t read the damn thing already so this isn’t a proper review. Think of this as a heads up — cuz […]