Fox 43 news October 25, 2008
Posted by thegateoftheangels in : Uncategorized , trackbackObama’s Campaign Ad Spend Tops Major Product Brands
Barack Obama (D) and his campaign now surpass some major brand name companies in television advertising:
And according to advertising figures provided by Campaign Media Analysis Group, CNN’s consultant on ad spending, Barack Obama’s campaign has spent more money selling its candidate on television than most major brand name companies do selling their products.
The Illinois senator’s campaign is projected to have spent $250 million on ads in the last four months — a number that is equivalent to $750 million in a full year. Only AT&T, with a yearly advertising budget of about $1.3 billion, and Verizon, which shells out $950 million a year on ads, spends more than the Democratic presidential nominee.
But most major companies spend far less than Obama, including McDonald’s ($588 million), Sprint PCS ($482 million), T-Mobile ($404 million), Target ($388 million), and Wal-Mart ($335 million).
John McCain is projected to have spent about $110 million since viagra ohne rezept the general election began.
Virtually unheard of before 2004, Obama has now created his own ‘brand’. The only companies who have a yearly advertising budget that exceeds Obama’s $750 Million advertising budget is AT&T and Verizon. Think about that for a moment — the first African-American Democratic Presidential nominee is projected to have spent more on advertising than McDonald’s and Wal-mart.
CQPolitics also notes Obama’s remarkable financial advantage in campaign advertising:
The significance of Barack Obama ’s massive $150 million fund raising haul in September began to take shape during the first two weeks of October, when the Democratic presidential nominee outspent Republican nominee John McCain by a nearly 5-to-1 ratio.
Obama doled out $105.6 million from Oct. 1 through Oct. 15, or about $7.5 million a day, according to pre-general election disclosure reports filed with the Federal Election Commission last night. McCain — constrained by his participation in the public funding program to spending $84.1 million in the general election — reported $22.4 million in expenditures over the same period.
Although John McCain (R) trails Obama in fundraising, there appears to be one area where he is “outspending” Obama:
The only area in which McCain is actually outspending Obama is in political consulting. McCain has reported nearly $12 million in expenses for consulting services. Obama, who is relying far more heavily on his internal campaign staff for advice, has reported approximately $3 million in outside consulting expenses.
Based on recent polling, Obama continues to maintain a sizeable lead in most national polls. It would seem that McCain isn’t quite getting a strong return on his $12 Million “consulting services” investment.
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