Gaslight anthem January 31, 2009
Posted by thegateoftheangels in : Uncategorized , trackbackShould the Zack and Miri Title Change For Wal-Mart?

yay: the zack and miri make a porno dvd will hit shelves next tuesday, feb. 3! but on wal-mart’s shelves the name may look a inconsequential bit contrasting. wal-mart requested that director kevin smith change the title on the dvd covers so the word “porno” isn’t there, and smith has agreed to do it. here’s more:
Smith said Weinstein Co., which released the film Oct. 31, has complied with Wal-Mart’s request and created new DVD covers for the retailer, but the director worries that some unsuspecting customers will be fooled when they see the shortened title.
[Smith said,] “I mean, at least with the word ‘porno’ in the title, you can kind of give people a warning about what they’re in for.”
That’s a good point, really - is it actually doing anyone a service to take the word “porno” out of the title? Or is it understandable that Wal-Mart would want the DVD cover to not include that word?
Photo courtesy of The Weinstein Company
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