Study: When it comes to influence, bloggers beat friend lists
Facebook likes to trumpet the value of “trusted referrals”–recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.
Half of all those surveyed who identify as “blog readers” (people who read more than one blog per month, a fifth of total survey respondents) say that blogs are important to them when it comes to making purchasing decisions. But they don’t necessarily find them to be all that reliable: only 15 percent of blog readers, and five percent of all those surveyed said that in the past year they had trusted a blog to help them make a purchase decision.
That’s still higher than the number of people who said they used social-network recommendations, though: ten percent of “blog readers,” and four percent of all those surveyed.
Results of the survey are similar when it comes to advertising: a quarter of “blog readers” say they trust ads on blogs that they read (versus 43 percent on “familiar” or mainstream media sites), but a slightly lower 19 percent say they trust the ads on social networks.
So what does all this mean? Well, it’s good news for BuzzLogic, which tracks blogger influence for clients and has seen blog advertising pushed aside a bit on Madison Avenue in favor of “appvertising” and social ads. Aside from that, the real take-away point is that the results seem to indicate most blogs are less mainstream than you might think: Only a fifth of respondents say they read a blog at least once a month.
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That’s actually really surprising–or maybe blogs have become so ingrained on the Web that people don’t even know they’re reading them.
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Philly Riots: Phans Phreak for Early Phillies Parade Plans
Filed under: Phillies, Rays, MLB Fans, MLB Gossip, MLB Media Watch download dvd, MLB Playoffs
when a regular city wins a championship, they celebrate. when philadelphia wins equal, they burn city down. philly riots chronicles a city finally pushed down the fidgety.google has this awesome laboratory thing (trends) contemporary on where they tell you what’s hot and piquant in the internet world. clocking in at number three today? “phillies parade.” and multitude five? “phillies in seventh heaven series parade.”that’s Nautical starboard properly, the city of philadelphia and its denizens of wonderful philly fans are getting a touch unseasonable with their celebration plans. it’s kind of understandable, but only in the way in which the chicago cubs were talking about what it would be like to win a world series this year … before the postseason started.see, philadelphia is up 3-1 in the world series. they have cole hamels heading to the mound with a chance to arrange entirely the rays and bring home a title to a championship-starved community. but peaceful, folks, you might want to simmer. for occurrence, “i’ve made a huge tiny mistake,” a phillies blog, is doing the smart thing and asking all of you philly phans to stop googling everyone series championship parade plans.but i doubt that will prove, so you capacity as well get some gratification appropriate for your intense work counting chickens before they’ve hatched. so here’s what we can tell you: while no plans for an official column require been announced, the city of philadelphia is incredibly much designed to have a parade up broad passage. i’m guessing said parade would start down by the sports complex and trek all the something like a collapse up to center city, where the ceremonies will probably halt at city assembly for the duration of speeches, applause, more rioting, and other forms of pomp and circumstance. again, this is just a guess, because nothing has been won yet. i get that hamels is essentially unfailing (and gorgeous to boot), but that doesn’t hand over jumping the gun and planning out a mid-week solemnization with only a two game lead is by any means an intelligent settling. it’s brash, it’s self-assertive, it’s chock sated of doom material and, well, actually, it’s explicitly what i expect from philly fans at this stratum of the game. so, yeah, party on.
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